Brand guidelines for the XXXV Olympic Games
Santa Fe, New Mexico, USA.
Santa Fe has a vibrant and multicultural arts scene. Public art is all around in the city, and artists flock to the area to hone their skills, inspired by both the striking landscapes and being part of a creative and supportive community. From a hot air balloon festival, to a psychedelic immersive art exhibition, the worlds largest pistachio, and countless art museums, anyone can feel the creativity and passion of this city.
Like artists, athletes put countless hours into honing their “craft”. To achieve excellence requires them to put in practice and repetition, trust the process completely, and embrace their unique flow. Just like dedicated artists, olympic athletes began their commitment to their sport because they found enjoyment, sense of accomplishment, or release from the practice.
Santa Fe, New Mexico is hosting the ultimate exhibition of world-class athletes, the Games of the XXXV Olympiad. The artistry of athleticism will be on full display among the backdrop of Santa Fe’s striking landscape and vibrant culture.